TikTok has over 11 million users in the UAE and is growing 35% year on year. This complete guide shows UAE businesses exactly how to use TikTok to get customers — from ad formats and costs to content strategy and UAE regulations.
Influencer marketing in the UAE has matured significantly. Rates have stabilised in some tiers while rising sharply in others — and the days of getting a Dubai micro-influencer for a free product are largely over. The market was valued at…
Here is a fact most Dubai business owners do not know: Google treats Arabic search results almost entirely separately from English ones. If you are only optimising your website in English, you are invisible to a significant portion of UAE…
If you are running a business in the UAE and WhatsApp is not central to your marketing and sales process, you are losing customers to competitors every single day. WhatsApp is not a secondary channel in the UAE — it…
Ramadan is the most important marketing window of the year for UAE brands. Consumer spending during Ramadan increases by an average of 35–50% across categories including F&B, retail, real estate, and gifting. Yet most brands — especially those run by…